The Design Perspective

When Experience Gets Outsourced

What happens when brands stop owning moments of connection?

Oct 4 • Ian Johnston

4

September 2026

You Wouldn’t Launch a Plane Without a Simulator - So Why a Store

Why Retail Strategy loses its way between the boardroom and the shop floor

Sep 27 • Ian Johnston

2

Shops were Built for Shopping

Generation Alpha just never got the memo

Sep 20

5

A Technology and Digital Thread Integrated into Our Daily Lives

The role of technology in connecting branded physical experiences

Sep 13 • Ian Johnston

4

July 2026

Designing the Value Gap into Your Physical Store Experience

A New Blueprint for Customer Expectations

Jul 27 • Ian Johnston

2

2

The Lost Ritual of Shopping

Rediscovering the Joy of the Purchase

Jul 27 • Ian Johnston

1

2

The Sideways Mindset

Stop benchmarking and start observing

Jul 26 • Ian Johnston

3

The Dynamic Potential of Multi-format Estates

When retail formats collide, every interaction becomes a test of strategy.

Jul 19

3

Transforming Existing Retail Formats

Why transforming an existing retail format might be a better idea than starting from scratch

Jul 12 • Ian Johnston

3

Tech with Manners

Designing In-store Digital that Knows when to Stop

Jul 5 • Ian Johnston

2

June 2026

The Rise of the Plant Wall

Does Nature in Retail Cultivate Real Customer Connection?

Jun 28 • Ian Johnston

2

2

Retail that educates while it sells isn’t the future - it’s the overlooked present

Why blending transformational and transactional experiences matters

Jun 21 • Ian Johnston

2